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Stewards Academy

Stewards Academy

Science Specialist

Media Studies

Subject Intent

Media has an integral part to play in the world we live in……

  • Pupils will gain a wealth of media terminology and theories to be able to analyse a vast range of media products successfully.
  • Media products make meanings. Pupils will learn how to analyse all sorts of media products such as moving images, print and advertisements.
  • Pupils will analyse how the ongoing digital revolution is transforming the relationship between the media and us.
  • Pupils will learn about what gets included in media products and how these are used to represent products in the market. Pupils will also look at how media helps to shape stereotypes, values, issues and beliefs.
  • Pupils will look at how audiences are categorised and targeted differently. Pupils will also look at the role of the modern active consumer who has an interactive relationship with the media products they consume.
  • Pupils will learn about the industries who produce media products and how these will impact the products themselves and influence consumers.
  • Pupils will use media software to create a realistic product of their own in the NEA unit.

Aims

The AQA GCSE Media Studies curriculum engages students in the in- depth study of media products in relation to the four areas of the AQA theoretical framework:

  • Media Language

Students should have knowledge and understanding of how the media, through their forms, codes and conventions, communicate meanings

  • Media Representation

Students should have knowledge and understanding of how the media portray events, issues, individuals and social groups. Students will be required to demonstrate knowledge and understanding of how media products reflect the social, cultural, historical and political contexts in which they are produced

  • Media Industries

Students should have knowledge and understanding of how the media industries’ processes of production, distribution and circulation affect media forms and platforms

  • Media Audiences

Students should have knowledge and understanding of how the media forms target, reach and address audiences, how audiences interpret and respond to them, and how members of the audience become producers themselves.

Students are required to study specified examples of media products from all of the following media forms:

  • television
  • film
  • radio
  • newspapers
  • magazines
  • advertising and marketing
  • online, social and participatory media
  • video games
  • music video

The CSPs aim to engage pupils with products which:

  • possess cultural, social and historical significance in terms of critical acclaim and/or audience popularity
  • reflect and illuminate the theoretical framework for the study of media
  • demonstrate contrasts in terms of perceived quality, form and structure
  • provide rich and challenging opportunities for interpretation and analysis, enabling students to develop a detailed understanding of how the media communicate meanings
  • are from different historical periods
  • are intended for different audiences
  • demonstrate emerging, future developments of the media
  • are not necessarily the type of products which students would normally engage.

 

 

Media Studies is a popular subject at Stewards Academy and provides a good foundation for further study of this subject at AS or A level. It is a great choice for pupils considering a future career in the media, advertising or marketing industries.

The Media Studies course is both contemporary and interactive and encourages pupils to develop their creative, analytical, research and communication skills through exploring a range of media forms and perspectives.

The course involves an in depth study of media products in relation to four key assessment areas:

  • media language
  • media representation
  • media industries
  • media audiences

Pupils are expected to study examples of both historical and modern media and will explore a series of 18 close study products during the course. Media texts are chosen from a range of platforms including:

  • TV
  • Radio
  • Film
  • Advertising
  • Magazine
  • Newspaper
  • Online Social and Participatory Media
  • Video Games
  • Music Video

Key Stage 4

Students follow the AQA GCSE Media Studies specification.

The qualification is linear which means that knowledge is built over a three year period, then the examinations and NEA – Non Exam Assessment is completed in Year 11.

Component 1

What's assessed?

Section A  will focus on Media Language and Media Representations.

Questions in this section can test any two of the following forms:

  • magazines
  • advertising and marketing
  • newspapers
  • online, social and participatory media and video games.

Section B will focus on Media Industries and Media Audiences.

Questions in this section can test any two of the following forms:

  • radio
  • music video
  • newspapers
  • online, social and participatory media and video games
  • film (industries only).

How it's assessed

  • Written exam: 1 hour 30 minutes
  • 84 marks
  • 35% of GCSE

Questions

  • A range of questions relating to an unseen source and Close Study Products.
  • An extended response question (20 marks)
 

Component 2

What's assessed

Section A will be based on a screening from an extract of one of the television Close Study Products and can test any area of the theoretical framework.

Section B will be based on either newspapers or online, social and participatory media and video games and can test any area of the framework.

How it's assessed

  • Written exam: 1 hour 30 minutes
  • 84 marks
  • 35% of GCSE

Questions

  • Short, medium and extended response questions assessing depth of knowledge and understanding of the course.
 

Component 3 – The Non Exam Assessment (NEA)

What's assessed?

  • Application of knowledge and understanding of the theoretical framework.
  • Ability to create media products.

How it's assessed

  • A choice of one of five annually changing briefs, set by AQA.
  • 60 marks
  • 30% of GCSE
  • Assessed by teachers
  • Moderated by AQA.

Tasks

Students produce:  

  • a statement of intent
  • a media product for an intended audience.