LAST month, 41 Year 11 GCSE Business Studies and Retail Business students enjoyed an engaging and educational trip to Cadbury World, gaining a firsthand insight into the operations of a major global brand.

The day began with a self-guided tour of the factory, where students explored the fascinating history of Cadbury and the evolution of chocolate. Highlights included tasting chocolate with their favourite toppings and participating in hands-on activities such as piping and chocolate tempering under the guidance of Cadbury’s expert team. Students also observed the production process live, including a special demonstration of chocolate being prepared for Halloween. Additionally, they enjoyed an adventurous journey in the 4D cinema experience. Beyond the fun, the tour provided valuable educational insights into the operations of an international business.

Following the tour, students attended an educational marketing session focused on the Marketing Mix. They explored how Cadbury applies the 4Ps; Product, Price, Place, and Promotion to expand its product lines.

The session also examined historical Cadbury products, their life cycles, and extension strategies. Students evaluated competitors, advertising campaigns, and social media initiatives while gaining practical experience in research, data analysis, and SWOT analysis. The discussion illustrated how Cadbury uses strategic frameworks to achieve marketing objectives across multiple channels and international markets.